Discover your ideal customer

If you don't know where you are going, any road will get you there. - Lewis Carrol



Do you know who your ideal customer is?

You should. Why?

Escaping the Crisis using Innovation

We’re living one of the most serious challenges of recent History.

The financial crisis created an economic crisis and, finally, a social crisis that shook the foundations of the World economy. Greed mixed with ineptitude from the financial system has destroyed the dreams and lives of millions of people around the World.

In spite of everything that History taught us about previous economic crisis and depressions, the truth is: no one really knows how to successfully solve this mess! Cutting monetary stimulus too soon and preventing new bailouts could result in a new recession. Cutting it too late could cause dependence. And while we’re here talking about our economic meltdown, emerging economies are working at full business speed, surpassing us every day on their road to success.

One thing is for sure: we need a new plan that points to a sustainable solution! And we need it now!

Read the rest of the article at the OnInnovation Blog.

NOW!

Shallow people believe in luck. Wise and strong people believe in cause and effect.—Ralph Waldo Emerson


NOW!

Now, is the time to cause our ideas to born! For too long we've afford to let them inside our brains. But not anymore.

Mistakes and what to do about them

No matter what you do, you're going to make some mistakes. But making mistakes per se won't lead you to failure because everyone makes mistakes. Your competition, your customers and your employees. It's just part of being human.

What leads to a failure or to a success is what you do once you make a mistake!

Recently, after 6 months of investing time and money working on a design & development of a project, I realized that the solution that I've come up with had a couple of critical mistakes.

It was tough to realize and accept that I've only noticed those mistakes after 6 months of work. What was even tougher to do, curiously, was to let go the solution that I've been working on. I always thought that, eventually, when I would run into some mistakes I would learn from them and carry on. Well... it's not so easy as it sounds.

Here's what I've learned from making mistakes:

Introducing The Startup Diary

Image via Wikipedia

If you're a reader of The Rabbit Way or my guest posts on the OnInnovation blog or if you follow me on Twitter, you know that I'm a big believer in the power of sharing knowledge! That's what makes us go beyond our own limitations and beyond our own individualities. That's what makes us evolve to the next level!

Successful entrepreneurs know that one can't succeed alone.

As an entrepreneur myself, I'm always looking forward to learn something new every day! However, I've always found that it would be great if I could see what other entrepreneurs were doing. It would be a fantastic way to motivate and inspire each other while learning from our different experiences.

That's why I've created The Startup Diary.

The Startup Diary exists to connect entrepreneurs from around the World and share their experiences.

Through videos, pictures and posts from brave entrepreneurs around the World, we will show you what entrepreneurship is all about and, hopefully, inspire you to change the World!

It's going to be a phenomenal journey and you're invited to join us at The Startup Diary!

Thank you.

Best regards,
Bruno Coelho

Inside the fighting ring

Image via Wikipedia
When you're outside the ring, is easy to criticize the athletes performance. It's simple to know what would be the best attack or the best defense while you're comfortably seated in your chair.

But you're outside the ring! And there's a good reason for it. You know that it takes courage, hard work, passion and discipline to be inside that ring.

The fighters that you see inside the ring made a choice. They've chosen to train as hard as they can to be the best fighters they can be. But not only that. They've chosen to compete against other fighters that have the same goal in mind. But not only that. They've chosen to expose themselves by competing live on a public fighting ring. They understand that competition gives you the opportunity to improve both your strengths and weaknesses.

The same thing applies to business and entrepreneurship.