When was the last time that did something for the first time?
Heard an awesome new song that gave you chills for the first time? Saw a new inspirational presentation? Read an article that change the way you look at something? Experienced a new product that made your life more fun? More simple? More happy?
We are constantly searching for the "first time" feeling. That's why you check your e-mail every time. Or your rss feed. Or your twitter account. You want to experience that feeling again!
Now, imagine that you could add that feeling to your product or service.
Every customer interaction would make them relive that feeling again.
How do you think you could make them feel?
What do you think it would happen?
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