Brand addiction

HANNOVER, GERMANY - MARCH 02:  A man, wearing ...Image by Getty Images via @daylife

What makes us addicted to an experience?

What makes us want to repeat it? Over and over again?

What makes us take the never ending quest in search of the same first time feeling?

The answer lies inside the brain pleasure and reward system.
Think about powerful addictions like games, drugs and sex. What do they have in common?
Three key characteristics: they are repetitive, high-emotion, high-frequency experiences.

Think how you can add these elements into your brand's customer experience, and you'll have your customers addicted to your brand!

More about the brain's pleasure systems at http://www.addictionscience.net/ASNreport01.htm
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